Multi-city brand campaign — Beijing and Shanghai cross-store logistics

Client

Global brand marketing team with China shoot blocks in two tier-one cities (generic scenario)

Location

Beijing and Shanghai

Project Type

Brand campaign — mixed handheld, gimbal, portable lighting, and aerial B-roll

Overview

A campaign spine ran back-to-back blocks in Beijing and Shanghai: talent moments in controlled interiors, fast exterior vignettes, and a modest aerial plan for establishing and transition shots. The producing team needed one rental partner who could cover both cities with coherent category recommendations, then handle cross-store returns so the production was not trapped shuttling cases on personal travel days. Portable lighting and a versatile zoom strategy kept the footprint airline-friendly where owner gear supplemented the rental, while DJI-class aerial support stayed in a clearly scoped safety and compliance lane.

Outcome

Logistics stayed flexible: Beijing's four-store grid and Shanghai's two-store coverage supported pickup and return windows that matched flight-driven producing, and cross-city handoffs were planned with one written chain of contact. The campaign avoided a brittle "single-city-only" rental strategy that would have forced expensive last-minute courier experiments.

Services Provided

• Multi-city category planning with Zhanru stores in Beijing and Shanghai
• Cross-store pickup and return scheduling within each city
• Bilingual coordination for aerial scope, handoffs, and department contacts

Equipment Used

• Sony FX3 with versatile zoom lenses for fast reframing across locations
• Portable LED lighting kits sized for travel days and small-footprint interiors
• DJI stabilizer and drone categories scoped to permitted aerial work
• Wireless monitoring and audio categories scaled to lean crew configurations