Beijing multi-day brand commercial (international agency + local production)
- Client
- International advertising agency with Beijing-based production partner (generic scenario)
- Location
- Beijing
- Project Type
- Brand commercial — hero performances, controlled interiors, agency review on set
Overview
A multi-day tableaux-and-performance schedule paired a small fly-in creative team with a local Beijing unit. Turnarounds were tight: agency stakeholders needed confidence in exposure and skintone on wireless director monitors between setups, while grip and lighting had to scale from medium-wide master angles to tighter hero coverage without losing the day. Same-city logistics mattered as much as the camera package—kits moved between prep space and set with minimal idle time, and bilingual coordination kept call-sheet changes from turning into crossed handoffs.
Outcome
The schedule held across company moves: lighting stayed predictable for color continuity, wireless monitoring stayed disciplined for agency review, and same-city flash delivery plus cross-store pickup options inside Beijing reduced friction when a spare accessory category was needed overnight. No public pricing or named third-party endorsements were part of the workflow—planning stayed quote-driven and production-specific.
Services Provided
- Bilingual production and rental coordination
- Same-city flash delivery and Beijing cross-store pickup/return planning
- On-set support for monitoring path and lighting turnover
Equipment Used
- Sony FX6 with Sony G Master lens set for the agreed focal plan
- Aputure 1200D and 600D-class LED fixtures for key and environmental control
- Wireless director/client monitoring path sized to the review group
- Grip and support accessories matched to interior footprint and rigging rules